Wednesday, April 25, 2007

Why you should put a leaderboard ad unit at the footer of your site

The advice for best result for your ads is to put it above the fold (the part of your page which is first seen by visitors without having to scroll down vertically. So some will have the impression that putting a leaderboard ad unit in the footer of a page is a bad idea as it is very much less visible, and the chances of the ads there being clicked on is very low. That is true. But from examination of my earning reports, CPM ads (cost per 1000 impressions) (click BACK button to get back to this page) are frequently displayed in the leaderboard ad unit in the footer. And even when there is no click on the ad, I get earning for the impression.

I didn't expect much clicks from the leaderboard in the footer because it is below the fold and less visible unless the visitor happens to be in an individual post page which is a short post. However, I see from my reports, there are still clicks on ads in leaderboard ad units in the footer. So why waste that opportunity? Put a leaderboard ad unit in the footer and earn from CPM ads and sometimes get some clicks too.