Sunday, January 28, 2007

How to get ads more relevant to your site content

The content of this post have been moved to Getting AdSense ads relevant to your site content

Thursday, January 11, 2007

Generating revenue from your blog via AdSense

What is Google AdSense

AdSense is the very successful advertising arm of Google which gets their revenue from displaying contextual ads (ads relevant to the content of the site). Because their text ads are usually relevant to the site, many people do not mind having their ads on their sites. Further, it may also be useful to the site visitors as it may point them to information that they are seeking.

Before Google AdSense came into the scene, site owners have to seek advertisers for their site and getting payment from the advertisers. Now, site owners need only sign up for an AdSense account, generate scripts, copy and paste them into the template to put contextual ads on their site, and Google take care of the rest. It is practically a paste and forget operation. Plus there are ways to earn from putting Google search box and from referrals. If you want a way for your visitors to search your site, you can use the Google sitesearh box, the script for pasting into your site can be obtained from your AdSense account. You can learn more about the various ways of earning from AdSense from the post

If you have a website, you can apply for an AdSense account by clicking on the text link "Generate revenue from your site. Google AdSense" at the top of the right sidebar. It normally take only a few days for them to approve your application.

If you don't have a website, starting a blog with Google Blogger is very easy and is free as long as you don't mind having the URL as a subdomain of If you want your own domain name, you can always register a domain and either use Blogger's Custom Domain in which case you don't have to pay for hosting of your blog. You just have to pay the yearly renewal fee for the registration of the domain. And you can use the New Blogger template with the new features.

You can also use a third party to host your blog and use FTP (File Transfer Protocol) to publish your posts. In this case, the files are saved in your web host servers, and in addition to the yearly renewal fee of the domain, you will have to pay monthly/yearly hosting fees. At the moment, the New Blogger can only support blogs that use their own web host the use of the old classic Blogger template, and the new features of the New Blogger like Layout and drag and drop of the Page Elements (widgets) will not be available.

Different people have different needs and opinions and there are advantages and disadvantages of both, but I myself prefer to use the free for my blogs as then, I do not have to trouble myself with the renewal of the domain name fee and the hosting fee, plus if anything happened to me and I am not able to renew either, the blog will still be on the web.

If you are new to Blogger, this "online book" Dummies Guide to Google Blogger would be a good reference for you.

You can find help in clicking on the label "adsense" or using "adsense" as a search term in the sitesearch box of the following blogs to find help on how to generate the script for the AdSense ads, searchbox or referral text/buttons in the following blogs:

Dummies Guide to Google Blogger

Blogger Tips and Tricks

Testing Blogger Beta (now New Blogger)

and if you are still using the old classic Blogger template, at

Dummies Guide to Blogger